About us

We started in May of 2025 with one clear decision: go offline first.

While everyone was chasing websites, we built real retail. Within months, we secured 50+ stores across India — with strong presence in Broadway and a powerful stepping stone at DawnTown, which gave us real on-ground experience and momentum.

I started this at 14.
No waiting. No shortcuts. Just execution.

Then came the culture shift.

We partnered for official merchandise with Karan Aujla — distributed through Culture Circle, India’s largest hype and luxury platform — taking artist merch beyond hype into structured national distribution.

We expanded beyond fashion into culture itself, collaborating with Superdogs to bridge merch, music, and food — because culture doesn’t live in one lane.

And now?

The next artist dropping with us is an even bigger banger.

This isn’t just a clothing brand.
It’s retail muscle, artist partnerships, and cultural infrastructure — built in under a year by a teenage founder who decided to start early and scale fast.

We’re not building hype.
We’re building legacy.